Commercial Spotlight
Take an in-depth look at some of the noteworthy commercials hitting the airwaves, for better or for worse.
Commercial Spotlight: Wii Fit
Even with high demand, Wii continues to release new ads. This commercial spotlight takes a look at the Wii Fit's advertising campaign.
Even with high demand, Wii continues to release new ads. This commercial spotlight takes a look at the Wii Fit's advertising campaign.
Commercial Spotlight: eBay Shop Victoriously
eBay's new ad campaign puts its users in a race to the finish. But are the "Shop Victoriously" commercials a winner for the auction site? Get in-depth details on the campaign and weigh the pros and cons.
eBay's new ad campaign puts its users in a race to the finish. But are the "Shop Victoriously" commercials a winner for the auction site? Get in-depth details on the campaign and weigh the pros and cons.
Ready, Set, Lick. Double Stuf Oreo
Oreo's "Ready, Set, Lick" campaign pits two Oreo lovers against each other in a race to see who can eat the cookie the fastest. The commercial spotlight's on Oreo, "Milk's Favorite Cookie."
Oreo's "Ready, Set, Lick" campaign pits two Oreo lovers against each other in a race to see who can eat the cookie the fastest. The commercial spotlight's on Oreo, "Milk's Favorite Cookie."
Orbit Gum Featuring Snoop Dogg
After a string of commercial appearances, Snoop Dogg is back at it again for Orbit Gum. The commercial also features a Web site and even a telephone call from Snoop Dogg himself.
After a string of commercial appearances, Snoop Dogg is back at it again for Orbit Gum. The commercial also features a Web site and even a telephone call from Snoop Dogg himself.
Geico Featuring Celebrities
The Geico gecko is taking a break and celebrities are stepping in for a new series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.
The Geico gecko is taking a break and celebrities are stepping in for a new series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.
Volkswagen Rabbit's "Multiply"
Volkswagen's making headlines with its relaunch of the Rabbit. The first commercial bringing the Rabbit back focuses on a simple theory: how fast rabbits breed. But this VW ad is anything but simple.
Volkswagen's making headlines with its relaunch of the Rabbit. The first commercial bringing the Rabbit back focuses on a simple theory: how fast rabbits breed. But this VW ad is anything but simple.
DirecTV Featuring Celebrities
DirecTV's new ad campaign reunites the company with its previous agency. The commercials featuring real movies and their stars are generating a lot of buzz from consumers as well as advertising experts. Weigh the pros and cons to see if the commercials are a hit for DirecTV.
DirecTV's new ad campaign reunites the company with its previous agency. The commercials featuring real movies and their stars are generating a lot of buzz from consumers as well as advertising experts. Weigh the pros and cons to see if the commercials are a hit for DirecTV.
Nikon Coolpix with Kate Moss
Nikon's Coolpix S6 commercials featuring Kate Moss hope to pull the number five digital camera player higher up in the ranks. At the same time, Moss is making an endorsement deal comeback after cocaine use cost her several deals in late 2005. Will the two help each other?
Nikon's Coolpix S6 commercials featuring Kate Moss hope to pull the number five digital camera player higher up in the ranks. At the same time, Moss is making an endorsement deal comeback after cocaine use cost her several deals in late 2005. Will the two help each other?
Alltel My Circle
Alltel's My Circle commercials poke fun at other companies using their own icons. Can the ads help Alltel sell a new service and establish a brand identity?
Alltel's My Circle commercials poke fun at other companies using their own icons. Can the ads help Alltel sell a new service and establish a brand identity?