Instant Writing Samples - 10 Tips to Creating SPEC ADS

Set Up Your SPEC AD Page

Prepare a simple text page with your name, the product and the word SPEC AD in the upper right hand corner. Be sure to include the words "SPEC AD" because your goal is to show a potential client or employer your talent and not to deceive them into thinking you really worked with this particular client.

For example, if you were using an original Kraft Foods print ad as your SPEC AD, leaving off the words "SPEC AD" leads the potential client/employer to believe you worked with Kraft Foods and its agency to create the original.

Index: Instant Writing Samples - 10 Tips to Creating SPEC ADS

1. Find an Ad to Rewrite
2. Set Up Your SPEC AD Page
3. Get Ready to Write
4. Begin With a Headline
5. Use a Subhead When Necessary
6. Create Your Copy
7. Your First SPEC AD!
8. Dress It Up for Your Portfolio
9. Use the Original Along With Your SPEC AD Version
10. All Done, Now Create More