1. Home
  2. Business & Finance
  3. Advertising

Instant Writing Samples - 10 Tips to Creating SPEC ADS

By Apryl Duncan, About.com

4 of 10

Begin With a Headline

Start with your headline. Simply type HEADLINE: and hit ENTER.

Type in your headline for the ad.

A headline's purpose is to grab the potential customer's attention. It also tips off readers on what it is you're trying to sell -- be it the product, image or an idea you want to convey.

4 of 10

Explore Advertising

More from About.com

  1. Home
  2. Business & Finance
  3. Advertising
  4. Creating Ads
  5. Copywriting
  6. Instant Writing Samples - 10 Tips to Creating SPEC ADS

©2008 About.com, a part of The New York Times Company.

All rights reserved.