On to the copy of your ad. Type COPY: and hit ENTER.
Now you're ready to get to the meat of your SPEC AD. A powerful headline is going to capture the reader's attention and the purpose of the copy is to keep the potential customer reading all the way to the end.
Write your copy and be sure to space the lines just as you would want them to read in the final version. In other words, you don't want to create a 10 sentence long paragraph. Break up the sentences into smaller paragraphs so they're easy to read -- just as they would be in the final printed version of your print ad.
