Guides to Advertising and Public Relations
Whether you're looking to advance your career or take your company's advertising efforts to the next level, these guides outline everything you need to be a success.
Top 5 Books for Starting Your Own Ad Agency
Ready to start an ad agency? Now what do you do? Use these top picks to get your agency off the ground.
Ready to start an ad agency? Now what do you do? Use these top picks to get your agency off the ground.
Words That Sell
Have advertising materials to write? Get a jumpstart with this tool to effective writing.
Have advertising materials to write? Get a jumpstart with this tool to effective writing.
Top Five Books for Copywriters
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Before You Buy Advertising Books
Entrepreneurs often rely on advertising books to launch their business. Before you buy, find out what you should look for to make your ad campaign successful.
Entrepreneurs often rely on advertising books to launch their business. Before you buy, find out what you should look for to make your ad campaign successful.
Review: The Copywriter's Handbook
Want to start a career as a copywriter but aren't quite sure how to begin? "The Copywriter's Handbook" could be the right tool for you.
Want to start a career as a copywriter but aren't quite sure how to begin? "The Copywriter's Handbook" could be the right tool for you.
Review: Ice to the Eskimos
Whether you're in the advertising business or you're an entrepreneur, this book details the perks of the business. Find out if you can benefit from Ice to the Eskimos.
Whether you're in the advertising business or you're an entrepreneur, this book details the perks of the business. Find out if you can benefit from Ice to the Eskimos.
Review: Pour Your Heart Into It
Small business help from a big business expert. Starbucks CEO Howard Schultz talks about how he helped build the brand into the powerhouse it is today.
Small business help from a big business expert. Starbucks CEO Howard Schultz talks about how he helped build the brand into the powerhouse it is today.
Top Books for PR Pros
Need a little kick in your PR? From business owners to individuals in the spin game, these resources are a must for getting free exposure for your product or service and keeping yourself clean in the public's eye.
Need a little kick in your PR? From business owners to individuals in the spin game, these resources are a must for getting free exposure for your product or service and keeping yourself clean in the public's eye.
Top Five Advertising Books
Statistics show nearly one in 25 Americans is in the process of starting a business. Don't get lost in the masses. Use these top books to get your ad campaign on the right track and give your business a big boost.
Statistics show nearly one in 25 Americans is in the process of starting a business. Don't get lost in the masses. Use these top books to get your ad campaign on the right track and give your business a big boost.