Super Bowl Coverage
Half the fun of watching the Super Bowl is seeing the Super Bowl ads. Go inside the game with info on ad rates, what companies are paying to play and the Super Bowl commercials themselves.
Super Bowl XL Advertisers
They suited up and played the game. But how did they do? Check the complete list of Super Bowl XL Advertisers and how their ads played out in the big game.
They suited up and played the game. But how did they do? Check the complete list of Super Bowl XL Advertisers and how their ads played out in the big game.
Super Bowl XXXVIII Commercials - Touchdowns and Fumbles
How did Super Bowl XXXVII's ads stack up? Industry pros from top advertising agencies weigh in.
How did Super Bowl XXXVII's ads stack up? Industry pros from top advertising agencies weigh in.
AOL May Ask for Super Bowl Refund
Super Bowl Halftime Show sponsor AOL may ask for a refund after Janet Jackson's breast was exposed during her performance. The company says it won't be able to broadcast the halftime show on the Internet now, which was part of the estimated $10 million deal.
Super Bowl Halftime Show sponsor AOL may ask for a refund after Janet Jackson's breast was exposed during her performance. The company says it won't be able to broadcast the halftime show on the Internet now, which was part of the estimated $10 million deal.
Damage Control Instant After Janet Jackson's Breast Exposed
The NFL, CBS and MTV went into full PR mode after Janet Jackson's breast was exposed during the Super Bowl XXXVIII Halftime Show.
The NFL, CBS and MTV went into full PR mode after Janet Jackson's breast was exposed during the Super Bowl XXXVIII Halftime Show.
CBS Will Use "Enhanced" Tape Delay During Grammys
Janet Jackson's uninvited guest during the Super Bowl Halftime Show has CBS changing its plans for the Grammys.
Janet Jackson's uninvited guest during the Super Bowl Halftime Show has CBS changing its plans for the Grammys.
Super Bowl XXXVIII Advertising Pre-Game
When it comes to advertising, what can you expect to see in this year's Super Bowl? Get a pre-game rundown on who's advertising, how much they're paying and a glimpse into the ads that will air on Super Bowl Sunday.
When it comes to advertising, what can you expect to see in this year's Super Bowl? Get a pre-game rundown on who's advertising, how much they're paying and a glimpse into the ads that will air on Super Bowl Sunday.
Super Bowl XXXVIII's Advertisers Suit Up
Ready for the big game? Advertisers are. The advertising pre-game continues to help prep for Super Bowl XXXVIII. Take a look at ad trends, newcomers and their plans to get the most out of their millions.
Ready for the big game? Advertisers are. The advertising pre-game continues to help prep for Super Bowl XXXVIII. Take a look at ad trends, newcomers and their plans to get the most out of their millions.
Super Bowl Ads Set New Record
Ad prices are at an all-time high for this year's Super Bowl.
Ad prices are at an all-time high for this year's Super Bowl.
Super Bowl Almost Sold Out
Ad space for this year's Super Bowl is filling up fast.
Ad space for this year's Super Bowl is filling up fast.
CBS Rejects Anti-Bush Ad
The network rejects a commercial for the Super Bowl, stating its policy banning issue ads.
The network rejects a commercial for the Super Bowl, stating its policy banning issue ads.
Apple and Pepsi Take Their Promotion to the Super Bowl
The two companies are joining up to give away 100 million free songs. And they're taking that promotion to the Super Bowl.
The two companies are joining up to give away 100 million free songs. And they're taking that promotion to the Super Bowl.
A Pizza Campaign With Everything On It
Pizza Hut is spending $50 million to get ready for the big game.
Pizza Hut is spending $50 million to get ready for the big game.
Dodge Pulls Sponsorship of Lingerie Bowl
Models wearing lingerie playing football sounded like a good idea to Dodge at first. But execs decided to drop the sponsorship calling the event "a distraction."
Models wearing lingerie playing football sounded like a good idea to Dodge at first. But execs decided to drop the sponsorship calling the event "a distraction."
Staples Plays in Super Bowl
The office supplies store will spend millions to advertise in Super Bowl XXXVIII.
The office supplies store will spend millions to advertise in Super Bowl XXXVIII.
Super Bowl XXXV Preview
Baltimore vs. New York isn't the only game in town. Advertisers are suiting up for the big game as well.
Baltimore vs. New York isn't the only game in town. Advertisers are suiting up for the big game as well.
Super Bowl XXXV Fun Facts
Fun facts for Super Bowl XXXV.
Fun facts for Super Bowl XXXV.
USAToday.com Asks for Super Ads
Do you have what it takes to make a Super Bowl ad? If so, USAToday.com is looking for you.
Do you have what it takes to make a Super Bowl ad? If so, USAToday.com is looking for you.
Super Bowl XXXV Sideline Wrap Up
Humor was the common theme during this year's Super Bowl ads. But is it enough to sell consumers? Time to review the stats on this year's Advertising Bowl.
Humor was the common theme during this year's Super Bowl ads. But is it enough to sell consumers? Time to review the stats on this year's Advertising Bowl.
Super Bowl XL Advertiser Lineup
On the eve of the big game, find out who's buying advertising in Super Bowl XL.
On the eve of the big game, find out who's buying advertising in Super Bowl XL.