Advertising: Most Popular Articles
These articles are the most popular over the last month.
Create a Flyer
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
Create a Freelancing Contract
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
10 Ad and PR Differences
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
That's a Wrap
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
10 Ways to Get an Agency Job
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
Create a Newsletter
Need to create a newsletter? Don't know where to start? This how-to walks you through the process.
Need to create a newsletter? Don't know where to start? This how-to walks you through the process.
Run Your Own Ad Campaign
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
Five Types of Brochures
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
Advertising Career Myths
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
10 Tips to a Perfect Portfolio
Your portfolio is your calling card. Is yours ready to land you a copywriting job or a freelance gig in the advertising industry? Follow these 10 tips to create a perfect portfolio no matter what your experience level.
Your portfolio is your calling card. Is yours ready to land you a copywriting job or a freelance gig in the advertising industry? Follow these 10 tips to create a perfect portfolio no matter what your experience level.
Send bulk Email responsibly
How can I send bulk Email responsibly?
How can I send bulk Email responsibly?
Your Tagline
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
A to Z Advertising Agencies
Looking for a comprehensive database of advertising agencies? Look no further.
Looking for a comprehensive database of advertising agencies? Look no further.
Setting Your Freelance Rates
One of the most common and most difficult questions you'll have as a budding freelancer in the advertising industry is, "How do I set my rates?" Now there's help.
One of the most common and most difficult questions you'll have as a budding freelancer in the advertising industry is, "How do I set my rates?" Now there's help.
Essentials to a Commercial
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
Creating a Powerful Brochure
In just five quick steps, you can create a brochure with staying power.
In just five quick steps, you can create a brochure with staying power.
Creative Director Career
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
Get Into Advertising
So you want to be in advertising? Problem is, you don't even know where to start. Grab your pencils, you're about to take a crash course in advertising.
So you want to be in advertising? Problem is, you don't even know where to start. Grab your pencils, you're about to take a crash course in advertising.
Agency Account Executive
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
Yellow Pages Advertising
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
Brochure Plan Essentials
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
Your Marketing Plan
Starting a new business? Redeveloping an old one? Your marketing plan is a carefully calculated tool that can boost sales and increase profits.
Starting a new business? Redeveloping an old one? Your marketing plan is a carefully calculated tool that can boost sales and increase profits.
Advertising Vs. PR
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Creating a Plan of Action
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
Land an Interview with an A...
Whether you're pursuing an ad agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your chances.
Whether you're pursuing an ad agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your chances.
Getting Your Freelance Start
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.
10 Ways to Customer Action
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Instant Writing Samples
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Commercial Spotlight: Geico
The Geico gecko is taking a break and celebrities are stepping in for a new series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.
The Geico gecko is taking a break and celebrities are stepping in for a new series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.
Small Budget Advertising
Whether you're just starting a business or you're on a budget diet, find out the many ways you can bypass high cost advertising.
Whether you're just starting a business or you're on a budget diet, find out the many ways you can bypass high cost advertising.
Low Cost Advertising
As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.
As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.
Your Call to Action
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Blow Your Ad Campaign
You didn't really want your ad campaign to be effective did you? Turn your ad campaign into a disaster by making these ten mistakes.
You didn't really want your ad campaign to be effective did you? Turn your ad campaign into a disaster by making these ten mistakes.
10 Tips for Creating Contracts
Your contract is key to sealing the deal with the client and making sure you're both on the same page when it comes to the project. Create a solid contract with this step by step help.
Your contract is key to sealing the deal with the client and making sure you're both on the same page when it comes to the project. Create a solid contract with this step by step help.
TV Advertising
Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!
Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!
Advertising Books
Statistics show nearly one in 25 Americans is in the process of starting a business. Don't get lost in the masses. Use these top books to get your ad campaign on the right track and give your business a big boost.
Statistics show nearly one in 25 Americans is in the process of starting a business. Don't get lost in the masses. Use these top books to get your ad campaign on the right track and give your business a big boost.
Creating Press Kits
Get free media coverage by creating press kits. See sample press kits components and learn how to create press kits that will generate free buzz.
Get free media coverage by creating press kits. See sample press kits components and learn how to create press kits that will generate free buzz.
Making Your Ads Personal
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
Kobe Bryant's Endorsements
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
Ad Flops and Why They Failed
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Plan Your Print Newsletter
You've learned the fundamentals of creating a newsletter. Now it's time to learn the most cost effective way to getting your newsletter in print and getting your advertising message to consumers.
You've learned the fundamentals of creating a newsletter. Now it's time to learn the most cost effective way to getting your newsletter in print and getting your advertising message to consumers.
Sales Letter Copy Secrets
Write sales letters that sell products and services simply by using psychological triggers and even the blunt truth to gain customers.
Write sales letters that sell products and services simply by using psychological triggers and even the blunt truth to gain customers.
Preparing an Ad Portfolio
Preparing an advertising portfolio when all you have is SPEC ADS can be a challenge. But most of it is just nerves getting the best of you. This Q&A segment answers real questions budding copywriters have when they begin preparing an advertising portfolio.
Preparing an advertising portfolio when all you have is SPEC ADS can be a challenge. But most of it is just nerves getting the best of you. This Q&A segment answers real questions budding copywriters have when they begin preparing an advertising portfolio.
Speculation: It Can Get You a
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
Celebrity Endorsements of 2005
They hawk. You buy. Or do you boycott the company in protest? From Paris to Spade, see The Good, The Bad and The Ugly of 2005's celebrity endorsements.
They hawk. You buy. Or do you boycott the company in protest? From Paris to Spade, see The Good, The Bad and The Ugly of 2005's celebrity endorsements.
Five Keys to Getting Customers
Getting customers in the door is crucial to your company's success, whether you own a traditional brick and mortar store or all of your business is handled over the Internet. Use these five keys to complete the sale and get repeat customers.
Getting customers in the door is crucial to your company's success, whether you own a traditional brick and mortar store or all of your business is handled over the Internet. Use these five keys to complete the sale and get repeat customers.
Ad-Wrapped Cars
Just how do you get to be one of the lucky few to drive an ad-wrapped car around town? It's not easy but if you're patient, you could get paid for advertising companies while you drive around town.
Just how do you get to be one of the lucky few to drive an ad-wrapped car around town? It's not easy but if you're patient, you could get paid for advertising companies while you drive around town.
United States Ad Agencies
Advertising agencies located in the U.S.
Advertising agencies located in the U.S.
Don't Be a Sinner
How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes or your materials will end up in the trash too.
How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes or your materials will end up in the trash too.
International Ad Agencies
Advertising agencies located in Germany, Spain, China, Italy, Sweden, Brazil, Norway, Russia and more.
Advertising agencies located in Germany, Spain, China, Italy, Sweden, Brazil, Norway, Russia and more.
Starting an Ad Agency Books
Ready to start an ad agency? Now what do you do? Use these top picks to get your agency off the ground.
Ready to start an ad agency? Now what do you do? Use these top picks to get your agency off the ground.
Starting Your Freelance Career
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
An Education for an Ad Career
Do you need a degree? If so, what kind? Anyone with an interest in working in advertising always wants to know what kind of educational background they need and how they can get started. Find the answers to your common questions about beginning your career in advertising.
Do you need a degree? If so, what kind? Anyone with an interest in working in advertising always wants to know what kind of educational background they need and how they can get started. Find the answers to your common questions about beginning your career in advertising.
Celebrity Endorsement Deals
Kobe Bryant's not the first endorser that's come under fire. Advertisers have to watch out for themselves when it comes to celebrity endorsers.
Kobe Bryant's not the first endorser that's come under fire. Advertisers have to watch out for themselves when it comes to celebrity endorsers.
Ad Agency Copywriter Career
Starting your career as an advertising agency copywriter doesn't have to be an unachievable dream. Learn more about a copywriting career to decide if you want to be the copywriter behind the next memorable ad campaign.
Starting your career as an advertising agency copywriter doesn't have to be an unachievable dream. Learn more about a copywriting career to decide if you want to be the copywriter behind the next memorable ad campaign.
Better Pizza? Bigger Lawsuit.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
Testing Your Advertising Idea
Is that great advertising idea really going to be the one to increase your sales? Test your concept before diving in.
Is that great advertising idea really going to be the one to increase your sales? Test your concept before diving in.
Advertising - Articles
An index of Articles for the Advertising guide site.
An index of Articles for the Advertising guide site.
Advertise on Cable
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
National Ad Agencies
Advertising agencies with locations throughout the United States. Learn more about the clients they handle, typical business scenarios and sample client lists.
Advertising agencies with locations throughout the United States. Learn more about the clients they handle, typical business scenarios and sample client lists.
Five Keys to Radio Ad Success
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Agencies - New York
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
The Power of Press Releases
Need brawn on a budget? Meet the power of press...And it's FREE!
Need brawn on a budget? Meet the power of press...And it's FREE!
Books for Copywriters
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Hiring a Freelancer
Your particular project doesn't warrant hiring a permanent, full-time copywriter or graphic designer. You just need some help temporarily. Choosing the right person for your project is a must for getting the materials you need, the expertise required for the job and making your ad campaign a success.
Your particular project doesn't warrant hiring a permanent, full-time copywriter or graphic designer. You just need some help temporarily. Choosing the right person for your project is a must for getting the materials you need, the expertise required for the job and making your ad campaign a success.
Orbit Gum Featuring Snoop Dogg
After a string of commercial appearances, Snoop Dogg is back at it again for Orbit Gum. The commercial also features a Web site and even a telephone call from Snoop Dogg himself.
After a string of commercial appearances, Snoop Dogg is back at it again for Orbit Gum. The commercial also features a Web site and even a telephone call from Snoop Dogg himself.
Profile: Trey Sullivan, AE
Not sure what an Account Executive does at an advertising agency? Trey Sullivan takes you inside his career at a major ad agency.
Not sure what an Account Executive does at an advertising agency? Trey Sullivan takes you inside his career at a major ad agency.
Finding a Job in Advertising
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
Books for PR Pros
Need a little kick in your PR? From business owners to individuals in the spin game, these resources are a must for getting free exposure for your product or service and keeping yourself clean in the public's eye.
Need a little kick in your PR? From business owners to individuals in the spin game, these resources are a must for getting free exposure for your product or service and keeping yourself clean in the public's eye.
Your Ticket to Freelancing
One of the most common questions people have about being a freelance copywriter is - How do I get started? You're going to create your own ad campaign to promote yourself and you're going to do it for under $100.
One of the most common questions people have about being a freelance copywriter is - How do I get started? You're going to create your own ad campaign to promote yourself and you're going to do it for under $100.
Making Your Internship Work
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
Setting Rates and Getting Paid
Per project? By the hour? Find out the best way for a freelancer to set rates for freelance jobs and get paid when dealing with an ad agency.
Per project? By the hour? Find out the best way for a freelancer to set rates for freelance jobs and get paid when dealing with an ad agency.
Advertising Through Your Site
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
Capitalizing on Creative
Morning person. Night owl. Creative levels peak at different times of the day. Use these five fundamentals to get the brightest ideas out of your employees.
Morning person. Night owl. Creative levels peak at different times of the day. Use these five fundamentals to get the brightest ideas out of your employees.
Starting Your Career in Advertising
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, this free e-course helps you launch your advertising career.
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, this free e-course helps you launch your advertising career.
Getting Paid for Freelancing
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
Incentives Attract Customers
Time's running out and you need extra customers now. These perks can turn those potential customers into paying customers.
Time's running out and you need extra customers now. These perks can turn those potential customers into paying customers.
Oops! You Forgot the Holidays!
With all the shopping, wrapping, baking and just plain holiday madness, did you forget one of the most important people? Your clients. Use these tips for what you can do to spread the holiday cheer at the last minute and keep your customer relations flowing smoothly all year long.
With all the shopping, wrapping, baking and just plain holiday madness, did you forget one of the most important people? Your clients. Use these tips for what you can do to spread the holiday cheer at the last minute and keep your customer relations flowing smoothly all year long.
Freelance Copywriter Profile
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Choosing an Advertising Career
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
Commercial: Alltel My Circle
Alltel's My Circle commercials poke fun at other companies using their own icons. Can the ads help Alltel sell a new service and establish a brand identity?
Alltel's My Circle commercials poke fun at other companies using their own icons. Can the ads help Alltel sell a new service and establish a brand identity?
Media Director Career Profile
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
Naming Your Business
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.
Blogs as PR Tools
Blogs can be an effective PR tool that give you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures before you enter the blogosphere.
Blogs can be an effective PR tool that give you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures before you enter the blogosphere.
Advertising - HowTos
An index of HowTos for the Advertising guide site.
An index of HowTos for the Advertising guide site.
Ethical Issues in Online Ads
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
Profile: Barry Lowenthal
Barry Lowenthal is the Media Director for a top New York advertising agency. He talks about a typical day in the office and what you can do to break into the business.
Barry Lowenthal is the Media Director for a top New York advertising agency. He talks about a typical day in the office and what you can do to break into the business.
POP Goes Your Advertising
Can you honestly say you've never made a last minute purchasing decision? Point of purchase materials are your ticket to capitalizing on the impulse buyer. But you have to know how to select a POP supplier first.
Can you honestly say you've never made a last minute purchasing decision? Point of purchase materials are your ticket to capitalizing on the impulse buyer. But you have to know how to select a POP supplier first.
Profile: Freelance Copywriter
Freelance copywriters work for themselves. Are you ready to make the transition? Freelance copywriter Kimberley Freeman shares her own expertise on getting started, a typical day and other insider information in this industry profile.
Freelance copywriters work for themselves. Are you ready to make the transition? Freelance copywriter Kimberley Freeman shares her own expertise on getting started, a typical day and other insider information in this industry profile.
Sponsorships for Your Company
Can a sponsorship help you grow your business? Absolutely. Guest author and trade show Susan Friedmann shows you how to get involved and what to expect.
Can a sponsorship help you grow your business? Absolutely. Guest author and trade show Susan Friedmann shows you how to get involved and what to expect.
Organizing a Media Event
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
Before You Buy
Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.
Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.
Advertising Agencies - International
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
Choosing an Advertising Course
With so many advertising schools, online courses and correspondence lessons out there, how do you know which one is the right program for you? These fundamentals show you what to look for in an advertising course.
With so many advertising schools, online courses and correspondence lessons out there, how do you know which one is the right program for you? These fundamentals show you what to look for in an advertising course.
Advertising Trivia
Are you an advertising know-it-all? Test your knowledge in the advertising trivia game.
Are you an advertising know-it-all? Test your knowledge in the advertising trivia game.
New Rules for Public Relations
The PR industry has changed over the years. Make public relations a part of your company's strategy with a new set of rules and new results.
The PR industry has changed over the years. Make public relations a part of your company's strategy with a new set of rules and new results.
Press Release Building Blocks
How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.
How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.
The Future of Advertising
Interactive television offers a great advantage for both advertisers and consumers. Find out how you can benefit.
Interactive television offers a great advantage for both advertisers and consumers. Find out how you can benefit.
Agencies - Alabama to Arkansas
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
Advertising Trivia Challenge #11
Test your Super Bowl advertising knowledge.
Test your Super Bowl advertising knowledge.
The PR Effect of a Crisis
What do one chili finger hoax, a real custard finger and a slithering snake have in common? It's not a bad joke. It's the hazards of eating these days and the PR effect of crisis management affects all consumers.
What do one chili finger hoax, a real custard finger and a slithering snake have in common? It's not a bad joke. It's the hazards of eating these days and the PR effect of crisis management affects all consumers.
Worldwide Advertising Agencies
Agencies with locations throughout the world. If your agency is not listed here, please use the advertising agency submission form.
Agencies with locations throughout the world. If your agency is not listed here, please use the advertising agency submission form.
Taking Your Product to Market
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
The Value of a Newsletter
Newsletters allow you to keep in touch with your customers and sell your products at the same time.
Newsletters allow you to keep in touch with your customers and sell your products at the same time.
Advertising Agencies - Web
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
Ad Agency Interview Tips
You're right for the job but you can't seem to land the interview to even get a shot at it. One copywriter struggles with that very issue. Find out what to do to make yourself stand out.
You're right for the job but you can't seem to land the interview to even get a shot at it. One copywriter struggles with that very issue. Find out what to do to make yourself stand out.
10 Tips to Use Giveaways
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a little more closely. How many really do an effective job?
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a little more closely. How many really do an effective job?
Michael Vick Endorsements
Allegations over Michael Vick's involvement in a dogfighting ring have left companies scrambling to disassociate their names with his. Even companies that don't hold his endorsement deals simply want to get away from the controversial situation so they're taking action.
Allegations over Michael Vick's involvement in a dogfighting ring have left companies scrambling to disassociate their names with his. Even companies that don't hold his endorsement deals simply want to get away from the controversial situation so they're taking action.
Pitching Your Own Ad Idea
You have a great idea. You've never seen it done before. Now what do you do with it?
You have a great idea. You've never seen it done before. Now what do you do with it?
Commercial: DirecTV Celebs
DirecTV's new ad campaign reunites the company with its previous agency. The commercials featuring real movies, events and celebrities are generating a lot of buzz from consumers as well as advertising experts. Weigh the pros and cons to see if the commercials are a hit for DirecTV.
DirecTV's new ad campaign reunites the company with its previous agency. The commercials featuring real movies, events and celebrities are generating a lot of buzz from consumers as well as advertising experts. Weigh the pros and cons to see if the commercials are a hit for DirecTV.
Working With the Press
Many businesses don't know how to work effectively with the media. Business owners wring their hands in despair when not a single word about their new products show up in the trade publications. It's a no-win situation - but it doesn't have to be. These Do's and Don'ts show you how to work with the press and start seeing success.
Many businesses don't know how to work effectively with the media. Business owners wring their hands in despair when not a single word about their new products show up in the trade publications. It's a no-win situation - but it doesn't have to be. These Do's and Don'ts show you how to work with the press and start seeing success.
Catalog Copy
It's an art form of sorts. Find out how to get the most out of your catalog copy with these Dos and Don'ts.
It's an art form of sorts. Find out how to get the most out of your catalog copy with these Dos and Don'ts.
Agency Copywriter or Freelance
Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path to decide which route best fits your personality and goals.
Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path to decide which route best fits your personality and goals.
Your Copywriting Career
Get your copywriting career on track today. Whether you're looking to become an advertising agency copywriter or you want to be your own boss as a freelance copywriter, there are five ways you can jumpstart your copywriting career right now.
Get your copywriting career on track today. Whether you're looking to become an advertising agency copywriter or you want to be your own boss as a freelance copywriter, there are five ways you can jumpstart your copywriting career right now.
The Copywriter's Handbook
Tips on how to get started as a copywriter and how to write materials for your clients.
Tips on how to get started as a copywriter and how to write materials for your clients.
Promoting with Cartoon Maps
Think outside of the advertising and promotion box to find an often-overlooked way to get exposure for your business. Turn your business into a cartoon and make low-cost promotion a reality.
Think outside of the advertising and promotion box to find an often-overlooked way to get exposure for your business. Turn your business into a cartoon and make low-cost promotion a reality.
Web Advertising Agencies
Advertising agencies exclusively devoted to advertising on the Internet. See who their clients are, typical business scenarios and locations for these agencies.
Advertising agencies exclusively devoted to advertising on the Internet. See who their clients are, typical business scenarios and locations for these agencies.
But I Have a Great Idea
You've got an idea for a great advertising campaign. So what do you do with it?
You've got an idea for a great advertising campaign. So what do you do with it?
A Spam Free Email Campaign
How can my Email ad campaign be spam free?
How can my Email ad campaign be spam free?
International Agencies
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
Advertising Awards
Creatives work in advertising for the thrill of creating the next big campaign. But there's also a nice little reward when your work is recognized as one of the greats. Learn more about the different advertising awards in the business.
Creatives work in advertising for the thrill of creating the next big campaign. But there's also a nice little reward when your work is recognized as one of the greats. Learn more about the different advertising awards in the business.
Words That Sell
Have advertising materials to write? Get a jumpstart with this tool to effective writing.
Have advertising materials to write? Get a jumpstart with this tool to effective writing.
Worldwide Ad Agencies
Advertising agencies serving clients throughout the world. Find out who their clients are, sample business scenarios and who they serve.
Advertising agencies serving clients throughout the world. Find out who their clients are, sample business scenarios and who they serve.
Super Bowl XXXV Fun Facts
Fun facts from Super Bowl XXXV.
Fun facts from Super Bowl XXXV.
Commercial: VW Rabbit
Volkswagen's making headlines with its relaunch of the Rabbit. The first commercial bringing the Rabbit back focuses on a simple theory: how fast rabbits breed. But this VW ad is anything but simple.
Volkswagen's making headlines with its relaunch of the Rabbit. The first commercial bringing the Rabbit back focuses on a simple theory: how fast rabbits breed. But this VW ad is anything but simple.
Agencies - Maine to Montana
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
Develop Your Ad Strategy
Before you even open your doors for business, you need to develop your start-up's ad strategy. The future of your business depends on it.
Before you even open your doors for business, you need to develop your start-up's ad strategy. The future of your business depends on it.
Commercial: Double Stuf Oreo
Oreo's "Ready, Set, Lick" campaign pits two Oreo lovers against each other in a race to see who can eat the cookie the fastest. The commercial spotlight's on Oreo, "Milk's Favorite Cookie."
Oreo's "Ready, Set, Lick" campaign pits two Oreo lovers against each other in a race to see who can eat the cookie the fastest. The commercial spotlight's on Oreo, "Milk's Favorite Cookie."
Changing Your Portfolio
Never close the cover on your portfolio and call it done. Your portfolio should always be a work in progress, no matter how long you've worked in the industry. Change a few pages and be on the way to your next job.
Never close the cover on your portfolio and call it done. Your portfolio should always be a work in progress, no matter how long you've worked in the industry. Change a few pages and be on the way to your next job.
Ready for Radio?
In your car. At home. At work. We all listen to the radio. Is your ad campaign ready to hit the airwaves?
In your car. At home. At work. We all listen to the radio. Is your ad campaign ready to hit the airwaves?
Create Your Online News Room
Effective media relations begins with your online news room. Create a site the media loves and watch your company get the exposure it deserves.
Effective media relations begins with your online news room. Create a site the media loves and watch your company get the exposure it deserves.
Celebrity Endorsements Dumped
Many celebrities bank on endorsement deals to up their income. Now, many companies are shying away from celebrity endorsements altogether.
Many celebrities bank on endorsement deals to up their income. Now, many companies are shying away from celebrity endorsements altogether.
Ads Adding to Your Bottom Line
Write ads that seal the deal and complete the sale with the customer. These ten tips show you how to create ads that will make your ad campaign a success.
Write ads that seal the deal and complete the sale with the customer. These ten tips show you how to create ads that will make your ad campaign a success.
Industry Profile: Paul Flowers
Flowers & Partners takes an underdog advertising approach with its clients. Clients like Dickies, Guess? Footwear and GTE PCS go head-to-head with the big name competitors. Agency president Paul Flowers reveals his approach to underdog advertisers, how he started his business and what job-seekers can do to get their foot in the door at an agency.
Flowers & Partners takes an underdog advertising approach with its clients. Clients like Dickies, Guess? Footwear and GTE PCS go head-to-head with the big name competitors. Agency president Paul Flowers reveals his approach to underdog advertisers, how he started his business and what job-seekers can do to get their foot in the door at an agency.
Worst Advertising/PR Moves
You can't have the best advertising/PR moves without having the worst. No one was safe from advertising/PR debacles in 2004.
You can't have the best advertising/PR moves without having the worst. No one was safe from advertising/PR debacles in 2004.
Selling Ads for Your Podcast
Podcasters are quickly finding out their free podcasts are a great avenue for selling advertising. As many Webmasters quickly transform their content to include podcasting, find out what you need to know to begin running paid commercials during your podcast.
Podcasters are quickly finding out their free podcasts are a great avenue for selling advertising. As many Webmasters quickly transform their content to include podcasting, find out what you need to know to begin running paid commercials during your podcast.
Offline Ads for Online Company
Advertising your online presence begins offline. Television, radio and print are cost-effective advertising mediums that can drive traffic to your Web site in droves.
Advertising your online presence begins offline. Television, radio and print are cost-effective advertising mediums that can drive traffic to your Web site in droves.
Podcast Advertises Business
Creating a podcast is a simple, low-cost way to reach potential customers without spending money on advertising. The key is to offer your listeners information they can use, not a commercial in disguise.
Creating a podcast is a simple, low-cost way to reach potential customers without spending money on advertising. The key is to offer your listeners information they can use, not a commercial in disguise.
Agencies - Indiana to Louisiana
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
New Business Ad Solutions
How do you get a new business off the ground especially when it's on the Web? Get the most out of your ad campaign when you're on a budget diet.
How do you get a new business off the ground especially when it's on the Web? Get the most out of your ad campaign when you're on a budget diet.
Offline Advertising for Your Online Presence
Advertising your online presence begins offline. Television, radio and print are cost-effective advertising mediums that can drive traffic to your Web site in droves.
Advertising your online presence begins offline. Television, radio and print are cost-effective advertising mediums that can drive traffic to your Web site in droves.
How do spammers get my Email?
How do spammers get my Email address?
How do spammers get my Email address?
Approaching Agencies
Freelance copywriters and graphic designers don't get to meet with their potential clients in person very often. It can be a challenge to woo those agency prospects when they're on one coast and you're on the other. Find out the best way to approach agencies for freelance work and start landing those clients.
Freelance copywriters and graphic designers don't get to meet with their potential clients in person very often. It can be a challenge to woo those agency prospects when they're on one coast and you're on the other. Find out the best way to approach agencies for freelance work and start landing those clients.
Seven Super Promo Tips
Use your trade show space and time effectively. These tips are also good primers to consider for any type of promotion, whether you're attending a trade show or just planning to promote your business locally.
Use your trade show space and time effectively. These tips are also good primers to consider for any type of promotion, whether you're attending a trade show or just planning to promote your business locally.
Advertising Vs. Public Relations
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Super Bowl XL Advertising Trivia
Test your Super Bowl XL advertising knowledge.
Test your Super Bowl XL advertising knowledge.
Creating Podcast Ads
Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants to feature their ads in podcasts. Create a podcasting ad that's designed to capture the listener's attention instead of being tuned out.
Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants to feature their ads in podcasts. Create a podcasting ad that's designed to capture the listener's attention instead of being tuned out.
Agencies - Colorado to Delaware
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
Selling Yourself
Selling yourself to find freelance clients is the single most important aspect of getting your career off the ground. Find out how to find clients and how you can seal the deal.
Selling yourself to find freelance clients is the single most important aspect of getting your career off the ground. Find out how to find clients and how you can seal the deal.
Promoting Your Book
Authors want to write, they don't want to promote. But to generate sales, you have to get out there and aggressively promote your work. The latest installment of the Ask Apryl feature shows you how.
Authors want to write, they don't want to promote. But to generate sales, you have to get out there and aggressively promote your work. The latest installment of the Ask Apryl feature shows you how.